Max Hammel

head of infamous.at

Max Hammel is a self taught director, cinematographer and has a master's degree in screenwriting. In 2016 he created the record label "infamous records", featuring artists from Berlin, Paris and Vienna. His own video production company "infamous pictures" counts more than 250 national and international commercial and video clip projects he directed / produced / filmed between 2010 and 2020

Max is best known for the visual universe he created around the music of TURBOBIER, LEMUR, MARTEN MCFLY and the political party BIERPARTEI - a disruptive project gone viral in summer 2019.

In addition to advertisment productions for T-Mobile, Drei, McDonalds, WKW, EVN, Aldi Swiss, Yamaha, Spar Austria and Felix Austria, his artistic works are particularly important to him. His short film l’Oasis celebrated it's premiere at Diagonale in 2019. Besides that, Hammels work inkludes video art and live camera for the Volkstheater and Burgtheater Wien. From next season on, Hammel will be head of the video department at Volkstheater in Vienna.

hard facts:

Born in 1990 in Gmunden, AUT

2009 Higher School Certificate in Schärding, AUT
2010 Creation of "infamous pictures e.U.", film production company
2015 Master's Degree in "Feature Film Screenwriting", ESEC Paris, FRA
2016 Creation of "infamous records", music label

since 2019 Creative Director | Video Department, Die Bierpartei
since 2020 Creative Director | Video Department, Volkstheater Wien

WATCH MAX' SHOWREEL :

- > download this showreel

commercial projects

as a director

Young Lions Cannes

film competition 2017 with Teresa Pentzold (Virtue Austria)
film competition 2018 with Jonas Weber

McDonald's Austria

McCafé "Treffen sich zwei..." online video campaign
produced by VICE Austria

McDrive Rallye online video campaign
produced by VICE Austria

"McCoins" online video campaign
produced by VICE Austria

myMcDonald's "Schirmespannen" / "Eierfärben" online video campaigns
produced by VICE Austria

McCafé "Genussmomente" online video campaign
produced by VICE Austria

"McDonald's Dienstag" online video campaign
produced by VICE Austria
in cooperation with T-Mobile Austria

Drei Austria

Mission Sturmfrei online video campaign
produced by VICE Austria

Online video campaign for the companies rebranding
produced by VICE Austria

WKW (Vienna Chamber of Commerce)

online and outdoor video campaign with testimonial Angelika Niedetzky
produced by Mindworker

online and outdoor video campaign with testimonial Conchita Wurst
produced by Mindworker

ALDI Swiss

DIY online video campaign
produced by VICE Austria

EVN (Lower Austria energy association)

"Ladezeitvertreib" online video campaign
produced by Snakes and Funerals, agency: We Make Stories

"Wasser für di und mi" online video campaign
produced by Snakes and Funerals, agency: We Make Stories

"Unser Niederösterreich" online video campaign
produced by PPM Films, agency: Jung von Matt / Papa Bogner

commercial projects

as a d.o.p.

YAMAHA JAPAN

"Dear Glenn, Yamaha AI Project"

video documentary of the AI's first concert
produced by Dentsu (JP)
creative: Toshihiko Tanabe

SPAR AUSTRIA

"Young & Urban"

online video campaign
produced by Film + Co (Vienna, AT)

FELIX AUSTRIA

2020 online video campaign
produced by Die Goldkinder (Vienna, AT)

2019 online video campaign
produced by Die Goldkinder (Vienna, AT)
Testimonial: Thomas Morgenstern

McDonald's Austria

McDonald's Tischservice online video campaign
produced by VICE Austria

ORF III documentary

"Erbe Österreich" directed by Christian Papke
"Kultort Wörthersee" directed by Christian Papke

MAGDAS Hotel

"Don't stop Magdas now" online video campaign
produced by Snakes and Funerals, agency: We Make Stories

political projects

video campaign by Max

BIER - Die Bierpartei

Video campaigne ad production 2020
for the Austrian political party BIER lead by Marco Pogo
produced by Pogo's Empire, infamous.at

Video campaigne ad production (june - september 2019)
for the Austrian political party BIER lead by Marco Pogo
produced by Pogo's Empire, infamous.at

G!LT - Liste Roland Düringer

Campaigne ad production (july - august 2018)
for the Austrian political party lead by Roland Düringer
produced by Philipp Schmidt / Mindworker

-> 200.000 - 400.000 views weekly organic video reach

video art

as a d.o.p.

Burgtheater Wien

"Dies Irae"
directed by Kay Voges

Volkstheater Wien

"Kasimir und Karoline"
directed by Philipp Preuss

"Der Kaufmann von Venedig"
directed by Anna Badora

"Philoktet"
directed by Calle Fuhr

"Leseprobe"
directed by Anja Herden

long time cooperations

video clips / guerilla campaigns / art stuff

TURBOBIER

punk rock band / cooperation since 2014
video reach: + 4.000.000 views

special appearances: Paul Pizzera, Roland Düringer, Christopher Seiler, Michael Häupl, Andi Ogris, Thomas Spitzer, Richard Lugner, Anna Hammel, Rainer Galke, Thomas Frank, K.I.T.T., Sasha (Madsen), Fabian (LaBrassBanda), ...